One more exhibition musing
Next time you’re at a conference, look at the big booths. They’re paying between $15 and $25 per square foot for space. And $200-ish per hour (plus materials costs) to build their displays. And for all of the staff they have on-hand to talk to you and run informational sessions and whatnot. It’s pretty easy to come up with a ballpark figure on what that exhibition costs.
Interestingly, one vendor filed for Chapter 11 bankruptcy while exhibiting at possibly the biggest booth at the conference. Wow.