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A site is a place of business — a library for example. It's one building, which may have many service points: a reference desk, the checkout counter, etc.
If a library has more than one branch (Eastside and Westside), then it's important to track statistics for each unique library, but you also need to see combined statistics for the whole organization. Using multiple sites allows you to search and report on questions occurring only at the Eastside library, or search and report on the combined activity across both library branches.
Archiving a site freezes it. You no longer pay for it after the current billing month. You also don't add new questions and answers to the site. However, you can still search or generate reports for the archived site. This option is nice if you only gather statistics at a site for part of the year.
The account owner can archive sites in your account. From the "My account" tab, select the "Sites" link. To archive a site, just click the "archive" link to the right of the site's name.
Your account owner can reactivate a site in your account. From the "My account" tab, select the "Sites" link. From the list of "Archived sites", just click the "reactivate" link to the right of the site's name and confirm rescheduling payment for the site.
An account owner can rename a site. Look for the "Edit name" link next to your list of "Active sites"